User-Generated Content advertising refers to leveraging content created by real users – your customers, fans, or community members – to promote your brand or product. This could be in the form of social media posts, videos, testimonials, or even memes. Unlike traditional ads, UGC feels more authentic and relatable, making it far more effective in grabbing attention and driving trust. https://onavid.com/how-a-ugc-ads-agency-in-india-can-supercharge-your-campaign-engagement/