This paper presents the results of a research on the applicability of the sustainable product-service system design (S. PSS) and business model design. adopting Business Model Canvas as a main tool. This resource is an essential part of an integrated and modular methodology for research and development (R&D) that was designed to support the development of new materials. https://www.marketingjeunesse.com/product-category/conditioner-dandruff-shampoo/