Badfriend Jeans didn’t start in a corporate boardroom. It started in small creative circles — DIY artists, skaters, musicians, and fashion outsiders who were tired of seeing the same basic denim on store racks. The name “Badfriend” itself hints at a deeper meaning. It’s not just about being cool or different; it reflects relationships, identity, and the rawness of life. https://badfriendltd.store/